About Rio de Janeiro, the city that will host FIDES 2023

Event to take place in person at Windsor Convention & Expo Center in Barra da Tijuca

As well as a lot of information about insurance market trends in Latin America, the United States and Spain, FIDES Rio 2023 will offer many opportunities for networking. This is a fundamental part of doing business and Rio de Janeiro is the perfect place for this.

The event, which is expected to attract a huge audience, will be held at the Windsor Convention & Expo Center in Barra da Tijuca, a neighborhood on the city’s west side. This area is home to most of Rio’s new developments and it regularly hosts large events, like the recent Rock in Rio music festival. Read on to learn more about this district.

“Brazil’s Miami”

Barra da Tijuca has one of Rio de Janeiro’s longest beaches, extending for 9 miles. The neighborhood is crossed by some major roads, including Avenida Lúcio Costa and Avenida Ayrton Senna. It is surrounded by the neighborhoods of Itanhangá, São Conrado, Recreio dos Bandeirantes, Curicica, Joá and Jacarepaguá, where there is an airport for private jets. 

Given its urban characteristics, Barra has been dubbed “Brazil’s Miami.” Like the American city, it is home to hundreds of gated communities, hypermarkets, giant shopping malls and broad avenues. It also has an array of transport options, including car, subway, regular bus, Bus Rapid Transport (BRT) and ferry.

Integrated mobility

Barro is linked to Rio’s south side via Jardim Oceânico Station on Line 4 of the city’s subway system. By subway, you can get to downtown in 34 minutes and to Ipanema in just 13 minutes. Barra’s subway station is integrated with the BRT at Alvorada Bus Station. For example, the TransCarioca BRT line runs to Tom Jobim International Airport on Ilha do Governador.

Major brands

Barra has one of the city’s most luxurious shopping malls: Village Mall. As well as luxury brands like Dolce & Gabbana, Tiffany & Co., Louis Vuitton, Carolina Herrera and Valentino, the mall contains a theater, movie theater and other entertainment options. Other prominent malls in the neighborhood, offering cinemas, designer stores and a variety of sophisticated restaurants, include Shopping Downtown, Barra Shopping and New York City Center.


The neighborhood is also famous for its beaches, lagoons, trails, ecotourism and mountains. Bosque da Barra Nature Park contains 50 hectares of sandy coastal vegetation, including palm trees and a lake, and places to watch birds, butterflies, capybaras, marmosets, sloths and broad-snouted caimans. The most popular and diverse nightspot in Barra is Rua Olegário Maciel. This lively street, a short walk from Jardim Oceânico Subway Station, has a variety of bars.