Barra da Tijuca: Home of insurance industry during FIDES Rio 2023

Being in Rio de Janeiro is an experience in itself. Those coming to FIDES Rio 2023 to debate insurance sector trends can take the opportunity to get to know the city’s best attractions. Read on to get a taste of Barra da Tijuca, the neighborhood where the largest insurance conference in the Americas and the Iberian Peninsula will be held, from September 24 to 26. Barra will be the “home of the insurance industry” for these three days. From tourist sites to walks on the sandy beaches, there are many good things to experience. Special attractions include the local cuisine, beautiful landscapes and the jovial Brazilian people.

Planned and modern

Barra da Tijuca, where FIDES Rio 2023 will happen, is on the city’s west side. The neighborhood has a strong track record of hosting major events. In 2016, it was home to the bulk of the events for the Rio 2016 Olympics. Conceived by urban planner Lúcio Costa, who also designed Brazil’s capital city, Brasília, Barra is bordered by the neighborhoods of Itanhangá, Camorim, São Conrado, Jacarepaguá, Recreio dos Bandeirantes, Curicica and Joá.

This district, which has around 400,000 residents, is a hub for finance, restaurants, hotels and entertainment. As well as having a high human development index score, it has extensive gardens and other green spaces.

Barra also stands out for its long seafront, long avenues and gated communities. Everything is planned, just like in Brasília. Because of the segregated zoning plan, cars are the most common way to get around, followed by the Bus Rapid Transit (BRT) network and the subway system. (Jardim Oceânico Station in Barra is the last stop on Line 4.)

You can find everything you need in and around the neighborhood, from restaurants and stores to hikes in nature. For example, Barra is home to beautiful beaches, shopping malls, restaurants and high-class hotels.

Here are some specific attractions:

  • Burle Marx’s Country House

On foot, this visit takes about an hour and a half, covering 1,800 meters through the gardens, with more than 3,000 species of plants and rare decorative artifacts. You also see the house and workspaces used by the architect and landscaper Roberto Burle Marx. Among other works, he designed Flamengo Park, also in Rio de Janeiro.

You need to book in advance, as this attraction gets very busy. You can also tour the property in an electric vehicle.

Find out more:

(21) 2410 1412 on business days, from 8 am to 4 pm

2019 Estrada Roberto Burle Marx, Barra de Guaratiba

  • Gigóia Island

Located in Tijuca Lagoon in Barra da Tijuca, Gigóia Island is small, with around 3,000 residents. It can only be accessed by boat. The island’s car-free streets and alleys are lined with houses, inns, restaurants, shops and bars. The ferry drops you off on a narrow street that crosses Avenida Armando Lombardi, between numbers 350 and 400. The ferry leaves from a jetty next to the Shell gas station adjacent to Shopping Barra Point, a mall on the mainland. You can also take a boat trip around the local mangroves.

  • Beaches

Barra da Tijuca’s waterfront is almost 18 km long, with a promenade, cycle path and around 8 km set aside for preserved sandy coastal vegetation and mangroves.

Following Barra Beach toward Recreio dos Bandeirantes, you pass Macumba Beach. Going up Avenida do Estado da Guanabara, you arrive at Prainha, an area of preserved tropical forest with a 700-meter-long strip of sand, protected by hills covered in Atlantic Forest vegetation. In the right-hand corner there is a restaurant offering snacks and lunch by the sea.

  • Village Mall

Village Mall is a shopping center featuring upscale restaurants, international fashion, a movie theater and a large theater.

Find out more:

3,900 Avenida das Américas, Barra da Tijuca

Fine dining

Toca da Traíra

This restaurant is named for traíra, a fish known for having many bones, but this establishment only serves it without bones, as well as other unique dishes.

Find out more:

8000 Avenida Lúcio Costa

(21) 2433 1081


This is an Italian restaurant that has been operating in the neighborhood of Leme for more than 20 years, and more recently it opened a branch in Barra. It is known for its award-winning pasta and seafood dishes.

Find out more:

Rua Aléssio Venturi (no number)

(21) 3796 5738 / (21) 99001 7774


This Asian restaurant started out in Travessa do Passo, an alley in downtown Rio. It does not have a fixed menu. Instead, it serves a tasting menu of multiple dishes in sequence, interspersed with its sushi bar, offering traditional sashimi, sushi and ceviche.

Find out more:

970 Avenida Erico Veríssimo, shop A

(21) 9677 90753

Org Bistrô

This restaurant serves healthy, vegan and gluten-free food, prepared by its chef, Tati Lund. It is the right place for those looking for healthy and tasty food, with new dishes every day and 100% organic ingredients.

Find out more:

175 Avenida Olegário Maciel, shop G

(21) 2493 1791